Blog Category: Announcements

We have a new company name - we are now called Core 13

Yes you read that right - we have a new company name, Core 13. Do not worry the name is the only thing that has changed; ownership, location and quality of work all remain the same as they ever have.

Why did we change the name?

We have decided to change our company name because the name eShotz makes people only think of email marketing - which was great when that was all we did. These days the majority of our business comes from web site design, web site development and reselling website services.

We are of course continuing to provide email marketing services as one of our core products. The service we offer is superbly simple, inexpensive and a superb way to stimulate your existing clients and convert potential clients into real ones.

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Help us reach 100 twitter followers and win an iPod Shuffle?

We would like your help in reaching 100 followers on twitter, not a large number but a good starting pointing I am sure you will agree.

You can follow us at twitter.com/core_13

In order to get 100 twitter followers we need people like you to log-in to twitter and start following us. It will take a couple of minutes of your time and will put a smile on our face.

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Why is the number 13 so important to Malcolm Hollingsworth?

Yes this is a little bit sad, but it turns out that the number 13 appears everywhere I look, here are just a few examples.

• First letter of my first name - Malcolm is the 13th letter of the alphabet
• Last letter of my first name - Malcolm is the 13th letter of the alphabet
• My last name - Hollingsworth contains exactly 13 letters
• I was born on the 13th of February

There are many more but admitting these few is enough for you to realise that only a software guy would care!

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Winner drawn in our Apple iPod Shuffle October give away

The winner is - a Devon based client of one of our email marketing resellers

The winner was selected from all of our direct email marketing clients and those from each of our email marketing resellers.

It pays to use email marketing, and even more so from Core 13. With email marketing you can send a campaign to your subscribers and know instantly who opens and clicks every single email campaign you send. With automatic subscriber management, fast template based content editing, direct html import for advanced user and much much more.

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You talking to me? Why should I listen

You talking to me? Why should I listen ...

Words. They're probably the most important thing on your site. It's the one thing that will persuade people to stop and browse - or get away as quickly as they can.

Writing for the web is different from any other medium. People read slower off a screen than a book - so you need to be able to interest them quickly.

I've been writing for the web and digital media since 1994! We've learnt a few tricks along the way.

Therefore, will start with the foundation first. Before you start writing, you need to get the basics right.

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