Blog
Published Tuesday, November 3, 2009 by
Malcolm HollingsworthThe winner is - a Devon based client of one of our email marketing resellers
The winner was selected from all of our direct email marketing
clients and those from each of our email
marketing resellers.
It pays to use email marketing, and even more so from Core 13. With email marketing you can send a campaign to your subscribers and
know instantly who opens and clicks every single email campaign you send. With automatic subscriber management, fast template based
content editing, direct html import for advanced user and much much more.
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Published Monday, November 2, 2009 by
Malcolm HollingsworthOur website is now live - so now onto the real work
We are treating our new website as a testing ground to find out how we can drive more traffic to the site using
natural SEO (search engine optimisation) methods, that cost little or nothing to achieve except for a little time and effort.
White hat techniques only
We will only be using white hat search engine optimisation techniques to drive traffic to our website, some of which include;
- Clear keyword rich content
- Number of pages
- Friendly verbose URLs
- Proper use of meta tags
- Proper use of alt tags
- Proper use of title tags
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Published Friday, October 30, 2009 by
Malcolm HollingsworthFinally - we have found five minutes and pushed our new site live!
More information about the things we do. Our previous website focused on the
email marketing side of our business and some elements of
our website business, this has changed now to better reflect
the business we actually do.
We also now include information about our latest business direction - the mobile platform. We are spending alot of time at
the moment working out just what can be done with the Apple iPhone, Google Android and Palm webOS platforms. We have some exciting
things coming soon - but I will save those for another blog post closer to the time.
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Published Friday, October 30, 2009 by
Gillian HunterYou talking to me? Why should I listen ...
Words. They're probably the most important thing on your site. It's the one thing that will persuade people to stop and browse - or get away as quickly as they can.
Writing for the web is different from any other medium. People read slower off a screen than a book - so you need to be able to interest them quickly.
I've been writing for the web and digital media since 1994! We've learnt a few tricks along the way.
Therefore, will start with the foundation first. Before you start writing, you need to get the basics right.
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Published Friday, February 27, 2009 by
Malcolm HollingsworthWithout doubt, the biggest frustration for us email designers is the huge variety of email clients we need to test our designs in. It's a monumental challenge that makes building and testing HTML emails far more difficult than designing for the web.
Today, I'm super excited to announce that we've officially solved this problem. Yes, you read that right. For every campaign you send, we'll now provide a clear breakdown of exactly which email clients your subscribers are using. Is anyone really using Lotus Notes? How many subscribers are actually using Outlook 2007? Should I be testing my emails on an iPhone? Up until now that's been total guesswork. No longer.
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