Our new Website - an evolving project
Our website is now live - so now onto the real work
We are treating our new website as a testing ground to find out how we can drive more traffic to the site using natural SEO (search engine optimisation) methods, that cost little or nothing to achieve except for a little time and effort.
White hat techniques only
We will only be using white hat search engine optimisation techniques to drive traffic to our website, some of which include;
- Clear keyword rich content
- Number of pages
- Friendly verbose URLs
- Proper use of meta tags
- Proper use of alt tags
- Proper use of title tags
No black hat techniques will be used
We will not be employing any black hat search engine optimisation techniques to drive traffic to our website, some of which include;
- Hidden content
- Excessive repetition
- Keyword stuffing
- Tiny Text
- Mirror sites
- Gateway Pages
Over the next few months we will be running a series of projects designed to drive more traffic to our website. We are aiming for quality traffic and not just numbers so we will be trying to make sure that whatever we do gets the right quality of visitor.
The first stage was to get the website up and running, with a number of pages full of content that explain what we do - not a bad ideal.
And so it begins
Starting next week we will be posting a series of blog articles that will explain what we are doing and why. We will detail our aims for each project and keep you updated on the success or failure of each one.
Keep checking back to see how we are doing or subscribe to our blog feed.
