We have a new company name - we are now called Core 13
Yes you read that right - we have a new company name, Core 13. Do not worry the name is the only thing that has changed; ownership, location and quality of work all remain the same as they ever have.
Why did we change the name?
We have decided to change our company name because the name eShotz makes people only think of email marketing - which was great when that was all we did. These days the majority of our business comes from web site design, web site development and reselling website services.
We are of course continuing to provide email marketing services as one of our core products. The service we offer is superbly simple, inexpensive and a superb way to stimulate your existing clients and convert potential clients into real ones.
Why did we choose Core 13?
We have spent quite a long time deciding on a new name, in-fact the process has been going on for more than a year. We brain-stormed around 50 names and kept coming back to the word core, we noticed that was one of our most common words used when describing what we do.
Once we had the word core in mind we had another problem - another company already had it - no surprise there of course. The next stage was to figure out a variation on the word core that would allow use to have the; limited company name, domain name, twitter account, Skype address, YouTube, Vimeo, and more.
We played around with several suffixes for the name core and eventually decided that a number would be great. This would give us a short and catchy name that would be easier to obtain from the places mentioned above. So we tried out a few and realised that the number 13 had the best ring to it. The number 13 is also an important number to Malcolm Hollingsworth, if you are interested take a look at why the number 13 is so important to Malcolm.
What does this mean going forward?
One of the main reasons for the name change is because we are currently developing a number of iPhone applications and decided that the name change should be done before we launch any of the applications. So going forward we want to be known as a web, email and mobile company.
Are there any other things that will be different?
We are planning to roll out changes slowly and whilst they will be small changes, each will become part of a bigger plan to increase our online social activities, increase our own regular email marketing and enhance the products and services we already supply in both features and ease of use.
We will also be producing videos of how to use our products, product demonstrations, how to guides and how to get the most out of our services. We hope to increase the number of resellers of our web site solutions and email marketing services, both of which are already generating good incomes for those resellers already taking advantage of each of them.
New products and services will be announced in the coming months that are geared towards helping businesses leverage the most they can from their own web sites and improve natural searches from the search engines.
