Email Marketing Guide - 10 Top Tips for a Successful Email Marketing Campaign

1. Traditional marketing principles apply
   • product
   • placement
   • price
   • promotion
2. Keep it simple
3. Don't spam, get your audience to opt-in
4. Plan your strategy well in advance to deliver the desired results
5. Make sure there's an obvious incentive or call to action
6. Plan the integration of your media - supporting your web content is essential
7. Listen to the feedback, take heed of the stats, and learn from them both
8. Take professional advice on file sizes and formats for the web
9. Think about the timing of your campaign for optimum results
10. Keep in contact with your audience, regularly