Email Marketing Guide - Benefits of Email Marketing

Why email marketing works

• Email marketing is cost effective. The cost of designing your email is comparable with the design costs for postal mail. The potentially huge savings start when the printing and delivery costs of postal mail are compared with the cost of sending an email.
• Email marketing deliveries results immediately. Email marketing opens the doors to instant feedback from your subscribers. Long gone are the days of having to wait for a subscriber to visit your site to see your message, you now can send your message directly to them when it counts. Typically 90% of people who read your email will have done so within 24 hours of you sending your campaign.
• Targeted email marketing provides relevance. Email marketing encourages segmentation of your subscribers using a variety of criteria. The criteria used can include demographics, past behaviour (i.e. clicking a specific link). This ensures your message is delivered to the individuals most likely to be interested in your information.
• Email marketing is completely measureable. More measureable than any other form of marketing to date. Email marketing provides information about results it generates, this can include keeping track of who opened the email, when they opened it, the links they clicked to find out more information, if it was forwarded to a friend and more.

How you can increase your level of success

If you're prepared to put the effort into email marketing, you'll get true results from it. Ensure your subscribers have giving acceptable permission to hear from you. Make sure the information or offer is relevant to your subscribers.