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Email Marketing - The inexpensive way to market your business

  • Place your message in front of your customers
  • Know who opened your email and which links they clicked
  • Pay only when you send a message - no ongoing fees
  • £8.00 per campaign plus 8p per recipient.

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Tel: 0845 166 2426

Glossary

ADSL
Asymmetric Digital Subscriber Line; The most common form of broadband, which uses existing telephone lines to transmit information and is 'always on'. It is asymmetric, which means it receives information faster than it sends it, on the basis that the majority of web users download more information than they upload.
Application Service Provider (ASP)
An ASP builds, hosts, runs and sells access to applications over the Internet. This allows individuals and companies to outsource various functions by leasing or renting applications and software.
Broadband
A high bandwidth, high-speed Internet connection. It is always on, and you pay a flat fee for a monthly connection. The term 'broadband' describes any connection that that can carry data at speeds of more than 128Kbps.
Bandwidth
The amount of data that a line or channel can carry in a given amount of time. Digital bandwidth is measured in bps.
Browser
An application that is used to access a web server.
Cookie
A mechanism through which a web server can store and retrieve information to identify users. This information is used to personalise the content of websites for returning visitors.
Database
A system or programme in which structured data is stored.
Domain name
A website's address, which, when entered into an Internet browser's address bar, connects the computer to the desired site, e.g. www.dti.gov.uk
Ecommerce
The buying and selling of goods and services over the Internet.
Ebusiness
The conduct of business on the Internet. It includes, but isn't limited to, promotion and marketing, buying and selling goods and services, collaborative design, managing relationships with trading partners and online recruitment. It also applies to internal processes, such as the integration of office systems or HR management.
Email
A written message sent electronically between two or more computers. They can also contain documents, images, video clips or music.
Email Campaign
An email campaign is a one or more emails sent to a group of recipients who have opted in to an email list.
Emarketing
Using digital technologies such as the Internet, e-mail and mobile to market your business.
Extranet
A restricted-access website, which is used to share business information securely with clients or suppliers.
File Transfer Protocol (FTP)
A protocol for the transfer of files (programmes and/or data) by programmes or users.
Google Analytics
(abbreviated GA) is a free service offered by Google that generates detailed statistics about the visitors to a website.
Google Checkout
An online payment processing service provided by Google aimed at simplifying the process of paying for online purchases. Users store their credit or debit card and shipping information in their Google Account, so that they can purchase at participating stores at the click of a button. Google Checkout also offers fraud protection, as well a unified page for tracking purchases and their status.
Google Maps
A web mapping service application and technology provided by Google
Home page
The main page of a website from which most areas of the site are accessible. It is usually the first page of the site that the user comes to.
Host
Either a workstation or server, i.e. any computer system connected to a network.
HTML (HyperText Mark-up Language)
The mark-up language or code that can be transferred around the Internet and read by a web browser. It tells your browser how your document is structured and what it should look like.
Hyperlink
A link that a user can click on to access separate websites or applications.
Information Security
The practice of protecting your business data from security breaches such as viruses, hackers and systems failure.
Internet
A system of communications networks that connects computers around the world via the TCP/IP protocol.
Intranet
A privately maintained computer network that can be accessed only by authorised users, typically employees within an organisation.
ISP (Internet Service Provider)
A company that provides access to the Internet.
LAN (Local Area Network)
A way of linking computers so that they can share information and peripherals such as a printer.
Multimedia
Applications combining the use of more than one media, such as data, voice and video.
Narrowband
A term to describe slow speed dialup connections. The term contrasts with 'broadband'.
Network
The physical and logical infrastructure that allows for the connection of a set of computers.
New media
The wealth of new kinds of media that has arisen from the development and adoption of the Internet, for example websites, mobile communications and interactive television.
Operating System
The underlying package that allows a computer to function and provides the basic services required for a user to run an application. The operating system is normally responsible for the configuration and enforcement of the security of the system itself. Functions such as authentication of users, file permissions and logging of events will be under its direct control.
Payment Gateway
A payment gateway is an e-commerce application service provider service that authorizes payments for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar. It is the equivalent of a physical point of sale terminal located in most retail outlets. Payment gateway protects credit cards details encrypting sensitive information, such as credit card numbers, to ensure that information passes securely between the customer and the merchant and also between merchant and payment processor.
Paypal
An e-commerce business allowing payments and money transfers to be made through the Internet. PayPal serves as an electronic alternative to traditional paper methods such as checks and money orders.
PDF (Portable Document Format)
The most common format in which files are saved for downloading from the web. It preserves all of the formatting of printed documents and can be viewed with Acrobat Reader, which is free to download.
SSL
A cryptographic protocol that provide security and data integrity for communications over networks such as the Internet. TLS and SSL encrypt the segments of network connections at the Transport Layer end-to-end.
Subscriber
All about subscribers
TLS
See SSL.
Web hosting
The process of placing a web page or site on a server that can be accessed via the Internet.
Web page
A 'page' of information available on the web.
Web Server
A specific type of server that contains pages, images and files that are accessed and displayed by a browser. Each page can contain links to other pages, which a user clicks on to move from one page to another.
Website
A group of web pages constituting a single 'destination' on the web.
World Wide Web
An association of independent information databases accessible via the Internet, often called the web.